AROMAS® PERFUMED LEAFLETS WITH ENCAPSULED FRAGRANCES “Scratch and Sniff” and “Tear and Sniff”
Transmitting a scented message, with the goal of capturing the interest of the reader’s senses, visual as well as olfactory, can be effectively accomplished with Aromas®, a system that makes it possible to channel fragrances and aromas through the most common medium known, namely the printed page.
Preserving its aroma intact for extended periods of time, immune to contamination, a fragrance can be microencapsulated and printed, ready for the reader to break the microcapsules, liberating the essence contained within them. This is the principle underlying the success of “scratch and sniff” and “tear and sniff” advertising inserts made with Aromas microcapsules.
Thanks to the extraordinary accuracy of their smelling response, many other industries, besides the sophisticated world of perfumes, employ Aromas® with success: Automotive, Clothing, Cosmetic, Deodorants, Detergents, Finance, Food, Pharmaceutical, Publishing, Spa, Tourism.
I.P.S. researchers and technicians personally supervise all phases of every project, from microencapsulation tests to the industrial manufacture of printed products.